Amazon – Feeding the Beast
Prime day used to be all about cheap prices and volume. Now Amazon makes sure to promote their private label brands and devices (stick, tablets). This not only makes more dollars for them but they also entrench you in their ecosystem. Eventually you will never leave; and they capture the vast majority of your dollar spend.
Sell products that link you to the brand to increase repeat purchase and gain more of the consumers dollars. Become part of their life – like a retrovirus imprinting on their DNA. Ok that was a bit harsh, but you get what I mean.
Googles done well at this too….
Wicked McKinsey Article on Prime Day CLICK HERE