The Future of Retail
Everything will be virtual commercial real estate will cease to exist. No. Chill.
Digital makes things easy but physical experience is still something we enjoy partaking in. Its about finding out how to utilize both mediums to deliver your brand message so the consumer has an experience on and offline. Aka “Integrated Marketing”.
You now can have a shop window and digital window ad a social community – all different ways to interact with your consumer.
Click the link below for a great article from McKinsey on the topic. Second link is just a great portal to get more articles on retail.
McKinsey Article – Future of Retail CLICK HERE
McKinsey Retail Portal – GREAT RESOURCE! CLICK HERE