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Paylessi – The Value of Branding

This is why marketing should be every business’ key concern.  Payless make a great campaign to showcase that their shows look “high fashion” and “quality”.  Merely attracting a set of “influencers” into a fake store they created for a fake brand showcasing their real shoes.  Video below.

Your branding will dictate your margins.

Clearly shows the real impact of marketing on persevered value to the human brain.  Make a good story, design, and presentation around your brand (product, service..etc…) and the mind can be tricked.