Paylessi – The Value of Branding
This is why marketing should be every business’ key concern. Payless make a great campaign to showcase that their shows look “high fashion” and “quality”. Merely attracting a set of “influencers” into a fake store they created for a fake brand showcasing their real shoes. Video below.
Your branding will dictate your margins.
Clearly shows the real impact of marketing on persevered value to the human brain. Make a good story, design, and presentation around your brand (product, service..etc…) and the mind can be tricked.